You have a phenomenal service! You’ve put in the long hours, network your ass off, and you’ve been getting glowing reviews from satisfied customers.
But something is missing.
Your shiny new website isn’t bringing in the number of clients you expected it to, even with the expensive sales copy, and SEO optimization you paid a fortune for. Only a handful of people are finding your web page and you’re on what? …page 17 when you Google your preferred keyword search?
The missing link is content.
Content Marketing is a strategy for connecting with your target market and gaining credibility in your field. The goal is to build a relationship with your readers, and potential customers while establishing you as an expert, leading to more inquiries and increased sales.
For business owners that hate “selling”, online Content Marketing is a powerful tool that can eliminate the need for pushy sales tactics.
A business blog is a great way to start publishing your content! Other options for Content Marketing include social media posts, e-newsletters, videos, publishing articles on third-party websites and more. By sharing your knowledge and establishing yourself as a leader in your industry, you’ll let potential clients know that you’re the right person for the job before they even contact you!
Search engines love good-quality content.
If you want to end up at the top of the search results for your preferred search terms, the best way to get there is by implementing an online Content Marketing strategy.
Start implementing a Content Marketing plan by emailing Lacey Park Online to book your complimentary consultation.