Sometimes we just don’t know where to start.
Many entrepreneurs have been told over and over that they need to blog to stay relevant and keep visitors returning to their website. but they haven’t put a pen to paper since they were in school.
I have been blogging for almost 10 years and still struggled to find the right voice for my doula agency when we first published our website! Here are some ways I keep myself on track and publishing great content to my business blog (and yours) on a regular basis!
Try implementing a few of these tips to get yourself on the path to a strong online presence.
1. Don’t worry if your topic of choice has been written about before.
Your insight matters. Your blog is more than just a place to put out new information into the world, it’s a place to share your unique perspective and let people know what you know!
2. Keep a running list of great topic ideas!
I keep a note on my iPhone where I pause and add any topic ideas that I think of throughout the day. You never know when inspiration will strike. Take a minute to jot down your ideas and some points you think of relative to the topic.
Remember those thought webs they had us create way back in primary school? They’re a great tool for developing ideas and sorting them out.
4. Know your target market!
Work with a consultant to develop a profile of who you want to work with. You should know your target market like a good friend. What does your target market do? How old are they? Where do they work? What are their interests? Incorporate these things into your topics or content.
5. Pick up a magazine or book.
When writing for my doula agency, I find it helpful to stay in touch with my target market and up-to-date on trends by reading magazines and books for pregnant women. Pregnancy & Newborn Magazine is one of my favorites!
6. Set aside time to write regularly.
Pencil in some time in your planner to write regularly. Whether it’s weekly or daily, set aside some time to just write.
7. Keep a private journal.
A great way to get comfortable writing with no pressure is to start keeping a private journal. Write in it daily, even if all you do is document what you did that day or write down your favorite moment each day. Keeping a private journal will help you get more comfortable putting the pencil to paper.
8. Phone a friend.
Short on ideas. Call a friend who could have insight into your subject matter. If you work with pregnant people, call your pregnant friends and ask them what they’re struggling with right now. It’s a great way to find out what information would be relevant to your audience.
9. Join a forum or Facebook group full of target market individuals!
When creating content for doula businesses, maternity stores, and birth photographers, I often scroll through pregnancy groups and see what pregnant people are asking for information about. Then I answer their questions in a blog post.
If you want to write a weekly blog, put it out there. Tell a group of your colleagues or supportive friends about your goal and ask them to follow up with you! This can encourage you to achieve your goals.
11. Hire it out.
I know I said there were 10 tips but this one is a bit of a bonus.
If blogging just is not your thing, or you’d rather focus on the other areas of your business you can hire a ghostwriter to create content for your business blog.
Lacey Park Online creates branded content for your blog that your potential clients want to read!